We have already begun to implement a multitude of measures to help strengthen our e-commerce offering and this is an exciting step in the development of the business. The funding and expertise provided by Bestport and Will as Chairman, will help accelerate the growth of the business and broaden the awareness of the brands. Their experience in growing small businesses will help bolster both our team and the brand, in what we hope will be a period of exponential growth.
It is a real privilege to join Bestport investing in Playful Promises. Emma Parker and her team have spent 16 years building some great brands in a fast moving and highly specialized part of the lingerie market. The niche being carved out is experiencing very fast growth worldwide and Playful Promises address that by designing, sourcing, and manufacturing with an obsession for the customer and what she wants. We look forward to working together to exploit a very exciting opportunity.
We are excited to work with Emma and Will to support the future growth of the brands and e-commerce business. We believe there is a tremendous opportunity for inclusive brands to thrive in the current marketplace.