16.01.09

MFUSE EXPANDS INTO EUROPE WITH APPOINTMENT BY BETSSON

Mfuse (www.mfuse.com), the leading provider of mobile-enabling technology, announces its first move into the Scandinavian market with a three year deal to provide Betsson, one of the world’s largest gaming companies, with mobile gaming products.

Mfuse will supply a mobile sports betting product that will enable Betsson to launch one of the first mobile betting services in Scandinavia. The service is due for launch in Spring 2009 and will feature both Java and mobile internet formats. It will be launched in a number of major European languages including Swedish, Norwegian, Danish, Finnish, Turkish, Polish, Spanish, French, Greek, Italian, German and English.

Betsson has over 120,000 active online customers and revenues in excess of £80m per annum with current growth at around 50% per annum and 1200% since 2005. Betsson has over 40 years of experience in the gaming industry and the company’s shares are listed on the Nordic Exchange Mid Cap list.

The agreement will see Mfuse providing Betsson with Mfuse’s latest generation sports betting technology and the latest developments in user interface design. The service will offer full suite of multi-bets and Mfuse’s unrivalled live in-play betting experience.

Marketing Director of Mfuse, Charles Palmer, said “This is a landmark deal for Mfuse as we continue to execute our strategy of expanding into the European gaming market. Betsson is a fast growing, dynamic company that knows how to make the mobile gambling channel a success. By working closely with the Betsson team, we will be able to deliver exciting m-gaming products to the Scandinavian markets.”

Commenting on the partnership, Thomas Kalita, Chief Exeuctive of Betsson Malta Ltd, said “Following a strategic review of the market we choose Mfuse to provide our mobile service due to their extensive knowledge and experience in mobile gambling technology. In addition, Mfuse were chosen because they can provide both sportsbetting and casino games, meaning we can offer a consistent mobile experience to our customers.”