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27.12.08

Gala Coral Signs Mobile Gaming Deal

One of Europe’s largest online gambling companies signs deal with mobile gaming technology provider, Mfuse.

British company the Gala Coral Group, one of Europe’s largest gambling companies, has signed a three-year deal with mobile technology provider Mfuse, it was announced last week.

The new deal will allow players to access bingo, casino and betting products via their mobiles.

With revenue of 1.3 billion pounds in the last year, Gala Coral is one of Europe’s largest gaming companies. The deal with Mfuse will give the company the technology to enable advanced mobile sports betting by the first half of 2009. Other game formats will be launched later in the year.

The new services will be provided by the Mfuse NOVO provision and Transact platforms. Mfuse also counts UK bookmakers Ladbrokes, Bet365 and William Hill among its many clients.

Gala Coral’s head of new product development, Joe Coughlin said “Mfuse were the obvious choice. They are the leaders in this sector by a long way and have shown a commitment to product development that Gala Coral asks of all its suppliers. We’re very happy to be doing business with them.”

This is not the first time Gala Coral has led innovation in the field of online gambling. The company’s E-Commerce division already claims to be the first operator of digital interactive television bingo, which can be accessed in the UK via Sky Channel 861 using the red button on the remote control.